This Week in the Internet of Things (IoT): 3/13/2015

Each week, we scour the Internet superhighway for the latest and greatest Internet of Things news. From product launches to thought leadership articles, below are our five favorite IoT items this week.

Will Mobile Carriers Bend Their Metrics For The Internet Of Things?

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Mobile carriers haven’t been eager to add connectivity to hot new devices, because the the price of data for a connected pill bottle or watch is so low that they would crush the “average revenue per user” (ARPU) metrics they brag about to Wall Street. But, thankfully, it all might be changing. Read more.

Adobe’s Marketing Cloud Helps Businesses Get And Keep Customers

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At the Adobe Summit today in Salt Lake City, Adobe is raining down major announcements from its Marketing Cloud. The long list of new features marks the Cloud’s full-scale entry into the Internet of Things (IoT), wearables, and ad tech. Read more.

Smart Luggage For The Connected Age

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“Adding electronic capability and communications to baggage makes a lot of sense,” said Frank Gillett, an analyst at Forrester Research. “What you’re seeing is the first round of innovation that will take time to evolve. The goal is to improve the travel experience.” Read more.

Where Does IoT Data Actually Go?

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As Internet of Things projects go from concepts to reality, one of the biggest challenges is how the data created by devices will flow through the system. Read more.

This IoT Company Can Help Lower Your Car Insurance

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Thanks to the “Internet of things” — that is, the trend of taking everyday objects and giving them network connectivity — there’s a new, high-tech way you can bring down your cost for car insurance. And though it’s becoming more popular by the day, chances are you haven’t even heard of it yet. Read more.

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